The exponential growth of data in the digital era triggered bad data which, in turn, posed a great threat to companies.
A data base with high rates of bad, incomplete or inconsistent data implies a serious risk when using such information for business purposes.
Corporate information systems fed with inaccurate data may lead to the assignment of unsuitable attributes to existing customers and potential customers, inaccurate segmentation and a service or product offer that will not meet the receiver´s needs.
Main reasons why a data base does not contain clean information:
- Manually-entered data is more likely to contain wrong information
- Data inconsistencies or duplications appear when data from different systems or niches is mirrored diferentes sistemas o nichos de información
- Data entered by the customer is intentionally inaccurate with the purpose of being included in or excluded from certain segments or in fear of sharing real data
Quality data enables the fulfillment of your intelligent business goals, increases effectiveness in your direct marketing actions, helps to retain and attract customers, improves your brand reputation and helps to save costs.
Merlin corrects your data base and broadens business opportunities.